Architect of Connections: My Story, My Work, My Why
Search my name—AmirAli Zinati—or the names ITANIZ, ChangeOffice, or even Pagard—and you’ll likely end up here. This isn’t just a page on a website. It’s a bridge—a bridge to my story, my work, and the people and ideas I’ve been lucky enough to build with.
AmirAli - Architect of Connections
Architect of ConnectionsI often say I’m an Architect of Connections.
Why? Because I started my journey in architecture, drawing spaces with meaning. But over time, I realized my real passion wasn’t just creating buildings—it was creating bonds. Between people. Between stories. Between design and action.
From Tehran to Istanbul to Vancouver — With Global Impact
I’ve lived in three countries—Iran, Turkiye, and Canada—and each one has shaped the way I think, design, and connect. Along the way, I’ve also worked with businesses and creative teams in cities like London, Dubai, and New York. This mix of cultural experience and global collaboration allows me to bring a unique lens to every project I touch.
In Tehran, I learned how to speak to communities. In Istanbul, I designed with cultural sensitivity. In Vancouver, I’m building a new chapter—supporting clients across industries while helping grow a creative ecosystem.
Design, Strategy, and Community — All Under One Roof
Today, my work flows through three main channels:
👉 ITANIZ – A boutique marketing and brand strategy agency I co-founded with my wife, Maryam. We help businesses—especially premium, purpose-led ones—grow through community-driven strategy, content, and digital branding. From naming and visual identity to campaign and performance marketing, we work hands-on, like an in-house team. services
👉 ChangeOffice – A design & build consultancy I co-founded, rooted in thoughtful renovation and creative interiors. Whether it's a kitchen transformation or a full build, we bring design thinking to construction. Visit ChangeOffice →
👉 Mentoring & Community Building – These are personal to me. With over 4,500 minutes of mentoring logged and a Top 1% ADPList Global Mentor recognition, mentorship is how I give back. It’s also why I revived Pagard—a Persian book club for creatives across Vancouver and the West Coast. Both are passion-driven projects where I focus on growth, storytelling, and cultural connection. Schedule a consultation
My Approach: Always Human
From brand strategy to design, from storytelling to execution, my approach is always human. I build bridges. Not just between pixels and platforms, but between people and possibility. Whether it’s:
Helping a SaaS brand shape its voice
Building a club’s identity with authenticity
Designing a brand campaign with meaning
Mentoring a young marketer across the world
…I begin with listening. I build with intention. I finish with clarity.
What You’ll Find Here
If you’re looking for:
Brand & Communication Strategy that cuts through noise
Creative Campaigns rooted in clarity and story
Design & Build Services that bring beauty to life
Mentorship with care, honesty, and global experience
…you’re in the right place. Me and my great, dedicated team in each area are here to help you and your business grow with clarity and creativity.
This isn’t just about me. It’s about how we can build something together, with creativity, and with connection!
— AmirAli
Architect of Connections
