Amir Zinati

The Music Hadn't Started Yet A few months ago, on one of those sunny Vancouver autumn afternoons, I met with Hossein Meimani, founder of Anchor Art Productions. Hossein is a friend, and for a while, I had been seeing him talk about a project called Reng-e Farah. Knowing the way he approaches music, I was curious. We sat down and talked about the event, the music, the venue, and the experience he hoped people would leave with. At the time, I didn't know exactly what Reng-e Farah would become....

Answer capsule. A marketing strategy is the set of choices you make about who you serve, what you stand for, and why anyone should care. A marketing plan is the schedule of activities you'll run to deliver on those choices. Most founders don't have a strategy. They have a plan and call it one. The reason this matters Sit through ten "marketing strategy" presentations, and seven of them will be calendars. Posts on these days. Ads in this quarter. Three blog posts a month. A new website by Q4....

Private clubs have held a distinct place in society for centuries. Their origins trace back to a time when social, cultural, and professional interactions were carefully structured, and access to certain environments was intentionally limited. These clubs emerged as spaces where individuals could gather within a defined circle, exchange ideas, and build relationships based on shared values and interests. From London’s gentlemen’s clubs of the 18th century to modern yacht clubs, the formation...