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The Scene A business owner spends six hours a week creating LinkedIn content. Engagement looks decent, but their website’s “Contact Us” page hasn’t received a new inquiry in three weeks. They decide to run ads to “fix the funnel,” but those ads lead to a homepage that doesn’t answer the visitor’s primary questions. Everything is moving, but nothing is connected. It feels like shouting into a void. Reflection Most small businesses aren’t failing at marketing because they don’t

We’re not the marketing team behind the show. We’re just like everyone else who watched Heated Rivalry over winter break. A couple of people on our team went back for a second binge. And yes, we’ve done the thing where you casually tell a friend, “Just watch it. Trust me.” But at some point we paused and looked at it through a marketing and PR lens, because that’s what we do at ITANIZ. How did a series like this become globally talked about so fast? And why does it feel like

The Scene Most businesses are stuck in a cycle of generic output: big promises followed by slow execution and one-size-fits-all strategies. They build websites that look like their competitors and publish content just to fill a calendar. This isn't marketing; it’s just adding noise to an already crowded market. When you rely on cookie-cutter playbooks, you are effectively telling your audience that you have nothing unique to offer. The Reflection At ITANIZ, we believe in a si

Most content fails because it’s built on guessing, not market signals. Here’s how we use research, listening, and competitor mapping to build a clear marketing strategy, then translate it into a content system you can actually run.