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Marketing Strategy
Research-Led Marketing Strategy: Building a Content System for Growth
The Scene A business owner spends six hours a week creating LinkedIn content. Engagement looks decent, but their website’s “Contact Us” page hasn’t received a new inquiry in three weeks. They decide to run ads to “fix the funnel,” but those ads lead to a homepage that doesn’t answer the visitor’s primary questions. Everything is moving, but nothing is connected. It feels like shouting into a void. Reflection Most small businesses aren’t failing at marketing because they don’t
Amir Zinati
6 days ago2 min read
Research-Led Marketing Strategy: How We Turn Market Signals Into a Content System
Most content fails because it’s built on guessing, not market signals. Here’s how we use research, listening, and competitor mapping to build a clear marketing strategy, then translate it into a content system you can actually run.
Amir Zinati
Dec 16, 20255 min read
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