Community Marketing

We’re not the marketing team behind the show. We’re just like everyone else who watched Heated Rivalry over winter break. A couple of people on our team went back for a second binge. And yes, we’ve done the thing where you casually tell a friend, “Just watch it. Trust me.” But at some point we paused and looked at it through a marketing and PR lens, because that’s what we do at ITANIZ. How did a series like this become globally talked about so fast? And why does it feel like